Awards

 

2007 Small Business Awards

Best Hospitality

 

Guelph Tribune 2008 Reader's Choice Award

Gold Winner Best Cafe

Gold Winner Best Coffee Shop


Quotes

 

"On a wintery afternoon The Red Brick Cafe may represent one of the finest shelters from the storm available here in Guelph". 

 

Echo Weekly Feb1 2007 

 

 

"...the cafe is often jam-packed with folks spilling out onto the ample patio, proving that there are plenty of loyals who, fencing and constructuon be damned, still prefer the tasteful, laid-back spot for their cappuccinos, sweet treats, modern art, fine wines and Wi-Fi". 

 

Echo Weekly July 24th 2008

 

 

 

"$2 gets you a piping hot mug of the best coffee in town. And it's fair trade coffee, which in my opinion, should be the law to serve. A great environment to relax, to work (wi-fi!), to write, or to meet up with friends. The music on the stereo is usually great and the servers are great people. Now if only I lived downtown and could come more often . . .

Oh, and the menu is small. Don't expect that this is a full restaurant. It's a cafe, similar to the kind you would run into in Paris. Grab a coffee, whatever sandwich is on the menu that day, and enjoy yourself. Meet the staff too, they're great".

 

www.restaurantica.com

 


Articles

 

Popular Café Growing Brick By Brick

Thana Dharmarajah

 

Shelley Krieger and her business partner Ron Fraser, who have nurtured the thriving Red Brick Café in the downtown core, will soon give birth to a second café on Westmount Road.

"When you have a business, it's like a baby," Krieger laughed sitting in her office yesterday, adjacent to the Douglas Street coffee shop. "You can't go anywhere. You can't do anything. So you might as well have two."

Minutes before, during the lunch hour rush, the café was abuzz with activity and had Krieger pitching in to help her employees serve coffee and clean up tables.

Krieger and Fraser are taking the concept of the cosy European-style café they run downtown to the three-storey medical building at 77 Westmount Rd.

Krieger hopes to open the doors to customers in September.

"Part of the charm of our café is that it's a bit of close quarters, so people tend to bump into each other and start conversations," Krieger said.

At 1,000 square feet, the new café is to be constructed in a breezeway between two units on the first storey of the Westmount building.

There will be a 40-foot glass frontage on the white-brick building to provide a sunny atmosphere, a patio and seating for about 40 patrons.

Krieger said the red colours and design of the current café will be incorporated into the new location.

They toyed with the idea of calling it the White Brick Café, but decided against it since they've worked for about 16 months to establish the name and the reputation of the Red Brick Café, she said.

Rick Eleveld, co-owner of the Westmount building, said he has wanted to open a coffee shop in the medical building since purchasing it about three years ago. The '60s-style building houses several medical facilities such as a pharmacy, about 10 doctors' offices and various clinics focusing on hearing, muscle therapy and ultrasound.

"The building needs to be rejuvenated and you need to bring in different types of services to bring it back to life," Eleveld said.

He approached Krieger and Fraser about bringing a second Red Brick into his building, so he's pitching in nearly half the costs of constructing the shell of the café, which will total about $200,000.

Eleveld sees Red Brick's primary customers coming from the medical building as he often notices staff coming back with trays of coffee throughout the day. Krieger also expects to see traffic coming from St. Joseph's Health Centre, Our Lady of Lourdes Catholic High School, the United Way of Guelph and Wellington County and nearby medical offices.

Mary DuQuesnay, executive director of St. Joseph's Health Centre Foundation, said people coming in for treatment at St. Joseph's generally pop in and out, but perhaps if they're having a long treatment, they might take advantage of a nearby café.

St. Joseph's is also proposing three buildings to be built in phases that would house about 300 units geared at independent seniors on adjacent lands.

Krieger said she saw the Westmount Road area as an untapped market as neighbourhood residents, doctors and teachers don't have a coffee shop close by.

"We're going to be the first kids on the block, which is a risk," she admitted.

However, she hopes the neighbourhood will appreciate their risk and embrace them.

Construction is expected to start within six weeks, following city council approval.